<p>The Chilean Citrus Committee recently partnered with Tajín on 35 demos in two major retail chains with a strong Hispanic customer base. Sales of citrus from Chile took off as a result of joint promotions between Tajín and the committee. Tajin is a tangy, spicy seasoning blend of chile peppers, salt and dehydrated lime juice that many Hispanic consumers sprinkle on top of fresh produce. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Tajín is a market leader in the produce-seasoning category in the U.S. and Mexico. Originating in Mexico, Tajín started exporting to the U.S. in the 90’s and can now be found in produce departments across North America, according to a press release. The blend complements everything from watermelon to mangos to citrus.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Tajín was a natural partner for us, since it already has such high brand recognition and usage by Hispanic consumers,” said Karen Brux, Managing Director of the Chilean Fresh Fruit Association, the marketing organization for fresh Chilean fruit in North America. “Our retailer partners were enthusiastic about the results which brought dramatic increases in both traffic and sales of citrus from Chile, and gave us an opportunity to support and access the all-important Hispanic audience.” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“The U.S. Hispanic market is the fastest growing segment of the U.S. economy, and a vital component of the Chilean Fresh Fruit Association’s North American growth strategy,” noted, Brux. According to the Nielsen Company’s research, U.S. Latino households that earn $50,000 or more are growing at a faster rate than total households. And if the Hispanic market in the U.S. were a standalone country, the market buying power would make it one of the top twenty economies in the world.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>This year, the Chilean Citrus Committee expanded on its promotion support for the U.S. market by introducing new point of sale material and orchard videos, developing new on-trend recipes and launching innovative retail promotions like this partnership with Tajín. Sales of Chilean navels and mandarins will continue through early November.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.fruitsfromchile.com/citrus.php#comite " target="_new"> Chilean Citrus </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
