Chiquita Brands Teams Up With Brooks Running to Launch "Ready, Set, Peel!" Promotion; Marco Volpi and Jim Miles Discuss

Sponsored Message
Learn More

Tue. August 22nd, 2023 - by Peggy Packer

FORT LAUDERDALE, FL - Ready, Set, Peel! After a successful first collaboration, Chiquita Brands and Brooks Running are teaming up to launch an exciting new promotion through a partnership that focuses on both brands’ commitment to health, vitality, and active living.

Marco Volpi, Chief Marketing Officer, Chiquita Brands“Bananas are the perfect fuel for an active lifestyle,” said Marco Volpi, Chief Marketing Officer for Chiquita Brands. “Needless to say, they are the number one source of sustainable energy and nutrition amongst runners! At Chiquita, we’re just as ‘bananas’ about running—which is a fast and energetic sport, highly effective for a health and fitness-conscious lifestyle. Therefore, we’re excited to once again team up with Brooks Running, to keep spreading this message. We believe that alone, one can run faster, but together, one can run further.”

According to a recent press release, both parties are re-joining forces to inspire and motivate runners of all levels across the globe in enhancing their fitness journeys while showcasing the importance of well-rounded nutrition and performance footwear. With Ready, Set, Peel! the two beloved brands are challenging people at all stages to level up their health and fitness goals, regardless of the activity.

Chiquita Brands and Brooks Running are teaming up to launch a new promotion focused on health, vitality, and active living

The partnership is a match made in heaven as Brooks Running shoes are designed to help runners run longer, further, and faster, and Chiquita bananas are the ideal, natural source of energy for pre- or post-workout snacks.

Jim Miles, Director Marketing EMEA, Brooks Running“At Brooks we believe that running is a gift that makes your life better and happier,” added Jim Miles, Director Marketing EMEA from Brooks Running. “At the end of every run, people are in a better place than they started. Fueling your run with the right nutrition is part of this. Therefore, we are excited to extend our partnership with Chiquita. A fun, loving brand that matches our values perfectly. We’re both passionate about health and active living and we both stimulate a conscious lifestyle amongst consumers. Via our multi-market campaign in the Netherlands, Belgium, Germany, Sweden, U.S., and UAE, we want to inspire runners to make the best choices in running when it comes to nutrition and getting energized.”

Got your bananas and running shoes handy?

Keep reading about the latest industry partnerships as ANUK reports.

Chiquita Brands