<p> CMI is expanding its HERO™ brand apple program to include a series of snack-sized apple pouch bags, showcasing Red Delicious, Fuji, Gala, and Granny Smith varieties.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The new HERO™ program will be accompanied by vibrant new packaging inspired by the imagination of children. Until now, the program was largely concentrated in export markets and was branded with a simple black silhouette of a heroic figure. The new look, which will be distributed domestically, brought the HERO™ program to life by utilizing retro styling, bright colors, and by giving the figure a face, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “I could not have been more thrilled with the research that went into launching this program,” said Steve Lutz, Vice President of Marketing at CMI. “Before our pencil ever touched paper, a panel of children drove the look and feel of our direction, so this program is 100% youth driven!”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The HERO™ program will also utilize a website portal that encourages children to be an everyday hero and gives them ideas on contributing both at home and in their community. For parents, HERO™ is more than just a bag of fruit.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Be sure to look for HERO brand™ apples on retail shelves in the coming weeks!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.cmiapples.com" target="_new"> Columbia Marketing International </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
