WENATCHEE, WA - Southeast Produce Council (SEPC) never fails to bring innovation and industry growth to the forefront with its events, and Southern Exposure is no different. Come March 2, CMI Orchards will be hitting the show floor with a full range of top-selling branded apples, as well as promotional opportunities and marketing programs for retailers.
“Coming hot off the new year craze for healthy eating, customers are hungry for fresh and exciting new flavor options they can feel good about,” says Rochelle Bohm, Vice President of Marketing. “With this in mind, CMI can work with retailers to develop ‘like this, try that’ campaigns that tie into our programs like Flavogram; for example, if someone likes to use Granny Smith apples for baking, they can upgrade to the intensely tangy flavor profile of Kanzi® apples to get a more interesting, elevated experience.”
Another way retailers can tap into rising consumer demands is through the supplier’s Relax! program, which delivers clear, concise, and impactful communication that resonates with shoppers on a practical and emotional level, backed by concrete, authentic sustainability claims.
“The more conscientious the consumer becomes, the more important it is to show them we stand by our standards for regenerative farming, produce excellence, and sustainability. Our Relax! program is the perfect tool for retailers to show their customers they are equally committed to making the best product and packaging decisions for the planet,” notes Rochelle.
With SEPC’s Southern Exposure just around the corner, a great opportunity has arisen for the company to share the latest and greatest CMI news and touch base with less familiar faces, all thanks to the wide net the event casts.
“We’re really excited to show retailers how they can boost their sales with some of the best-selling apples in America! With the largest selection of high-flavor branded apples, our drive to develop new and exciting branches of omnichannel support, and our competitive marketing programs designed with retailers and consumers in mind, CMI is the perfect full-service stop for our customers,” Danelle Huber, Senior Marketing Manager, tells me.
CMI prioritizes innovation and strives to invent new ways for customers to buy and interact with produce. Retailers can partner with CMI and utilize the supplier’s tools to inform consumers, drive the trial of new items, increase brand awareness, and create a positive experience for their customers at every stage of their shopping journey.
“Strategic new partnerships, as well as the addition of SugarBee® and Sunrise Magic® to CMI’s manifest, stand out as the biggest highlights for CMI this year. Being able to add high-quality brands and options to our roster means we can supply our customers with the core varieties they know and love, as well as popular and emerging branded varieties that customers are eager to try,” concludes Danelle.
Get a look at this beloved branded apple portfolio at booth #616 during Southern Exposure!
Stick around for more updates in the lead-up to this exciting trade show!
