ISSAQUAH, WA - What’s that now? Yet another plant-based burger resembling beef is hitting the market? I suppose it was only a matter of time before Costco started carrying hamburgers for vegetarians, but the wholesaler took things a step further by bringing in a new brand from Don Lee Farms called the Better Than Beef™ Burger. The Better Than Beef Burger is advertised as better on the grill and better for the planet. According to a press release, the burger delivers the satisfaction and experience of beef but with lower calories, fat, and saturated fat than other leading brands.
“We are thrilled to introduce the new Better Than Beef Burger,” said Donald Goodman, President of Don Lee Farms. “This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”
After the launch of its Organic Plant-Based Burger, Don Lee Farms announced the launch of the new Better Than Beef Burger to fill a void for a nutritious and satisfying beef alternative in the plant-based burger market. Costco will be the first to sell Don Lee Farms’ new burger in all 770 stores, starting with Alaska, Idaho, Montana, Oregon, Utah, and Washington.
“Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor, and juiciness with the lowest calories, fat, and saturated fat on the market,” said Danny Goodman Director of Development at Don Lee Farms. “We can’t wait to get this burger in more hands as we expand our brand into retail markets.”
The California-based, family-owned food company was named by Women’s Health® as one of the best veggie burger brands according to nutritionists. Keep an eye out for the newest beef look-alike in Costco locations near you, and keep reading AndNowUKnow as we spread the news.
