CASHMERE, WA - This year’s Global Produce & Floral Show (GPFS) attendees are in for a treat! As the industry flocks to one of fresh produce’s most anticipated events, Crunch Pak is gearing up for the official reveal of its refreshed brand. The newly revamped branding will take the spotlight alongside several new products at the show.
“On the Crunch Pak licensing side, we’ll be highlighting upcoming movie releases tied to our product lineup, as well as partnerships and collaborations with other IFPA members and suppliers,” shares Danelle Huber, Marketing Director, ahead of the show. “The Global Produce & Floral Show is a great place to share all of this because so many of our customers, partners, and industry peers are together in one place.”
An Elevated Show Experience
Global Produce & Floral Show attendees will be welcomed to a brand-new booth that brings the Crunch Pak rebrand to life.
“This year’s show feels like an exciting new chapter for Crunch Pak,” Danelle says. “Between the rebrand, our new booth, new products, upcoming licensed movie releases and collaborations across the industry, there will be a lot to share. Through it all, our focus remains the same: making fresh produce more convenient, engaging, and enjoyable while continuing our mission to deliver snacking that feels good!”
Understanding Today’s Consumer
One of Crunch Pak’s biggest strengths is the company’s ability to combine fresh produce expertise with products that fit the way shoppers prefer to snack today.
“We know how to take an idea, develop it, and bring it to market with the right operational support and industry relationships behind it,” Danelle notes. “We keep moving forward by investing in new products, growing our licensing portfolio, and working with produce partners who bring complementary products and capabilities to the table.”
Industry Collaboration
As reflected by recent partnerships with Alpine Fresh and Bolthouse Fresh Foods™, Crunch Pak recognizes the importance of industry collaboration and the retail advantages it helps create.
“Collaboration across the produce industry is becoming increasingly important,” Danelle tells me. “When suppliers bring complementary products, expertise, and capabilities together, retailers can offer stronger, more differentiated programs with greater variety and broader consumer appeal.”
A Platform for Connection
At this year’s GPFS, the Crunch Pak team is looking forward to connecting with its current and potential partners face-to-face and uncovering new opportunities to collaborate
“There’s really no substitute for being together in person,” Danelle concludes. “The show gives us a chance to connect with customers, strengthen relationships, and start conversations that can lead to new retail programs, product ideas, and collaborations. It’s also a great opportunity to hear firsthand what customers are looking for and where Crunch Pak can help.”
Get a closer look at Crunch Pak’s refreshed brand, new offerings, and more at booth #1953 during the show!
For more updates in the lead-up to GPFS, leave a tab open to ANUK.
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Crunch Pak
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