Crunch Pak's Andy Kimbrel and Franklin Johnson Discuss IFPA Foodservice 2025 Platform; New Products and Investments

WENATCHEE, WA - Leveraging innovation and a customer-first focus to meet the evolving needs of foodservice operators and customers, Crunch Pak is gearing up for the 2025 IFPA Foodservice Conference with a portfolio of solutions built to succeed. With the July 31-August 1 show just around the corner, Andy Kimbrel and Franklin Johnson join me to preview the exciting program that awaits attendees.

“Crunch Pak remains proudly committed to serving schools and key foodservice partners with our high-quality sliced apple and pear products. This year, we are excited to introduce several innovations in the Smart Snack category, including new snack trays that adhere to USDA after-school lunch program guidelines,” Andy, Executive Vice President, shares with me. “These snack trays combine whole grain cookies, crackers, beef sausage bites, and sweet apple slices, offering convenient and healthy snacking options that seamlessly integrate with our existing programs and partnerships.”

In addition to the new innovations, Crunch Pak is bringing added value across the foodservice space with the company’s successful licensee partnerships with Disney, Paramount, BBC, and others. These partnerships provide valuable insights that the company leverages in the foodservice sector.

“These partnerships influence recipe trends, marketing strategies, and ingredient choices, enabling us to collaborate with these entities to make produce consumption enjoyable for kids and families. Our customers can expect continuous innovation and unique solutions stemming from these partnerships, especially in areas such as Smart Snacks,” Andy explains.

Always at the forefront of innovation, Crunch Pak is also utilizing advanced AI technology to identify trends and insights within the foodservice industry.

“Crunch Pak's investment in AI partnerships enables us to anticipate menu trends nationwide. Furthermore, the honest feedback from our close customer and client relationships informs the development of new categories across various foodservice channels,” Franklin, Sales and Marketing Project Manager, shares.

To find out more about the strides Crunck Pak is making to bring more value to its customers and partners, please visit booth #240 at the 2025 IFPA Foodservice Conference. See you all soon!