Curry & Company Debuts New Packaging


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Mon. November 26th, 2012

<p><strong>Brooks, OR-</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Curry &amp; Company has debuted a new look. The company introduced new consumer-focused packaging featuring the redesigned Curry &amp; Company logo which is carefully and creatively designed to meet the merchandising and display needs of retailers at this year's 2012 Fresh Summit in Anaheim, California. The new packaging will offer Curry and Company's yellow, red and white onions and also its sweet onion program.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/sweet onion box.jpg" alt="11/27/2012 Images" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Matching bins and bags are in the final stages of production, according to a press release. The company is also offering complimentary point-of-sale in 11 x 7 signs which can be custom designed for accounts as needed.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">President, Matt Curry, states, “We wanted something bright, bold and colorful that clearly said ‘farm’. Our aim was packaging that gets noticed, is functional for displays and connects the consumer to the grower. What consumer doesn’t feel produce starts with an image as iconic as a red barn?”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The high quality graphics present a 4 color, hand-illustrated logo featuring the popular imagery of a red barn on an enlarged red barn background.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/box with white background.jpg" alt="11/27/2012 Images" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Mr. Curry, states, “Virtually every retailer has different requirements for point-of-sale materials, rather than a one-size fits all program, we work with our retailers to develop the proper size and message that works for their particular stores. It creates more work, but typically has much better store level execution when materials are custom made and targeted.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.curryandco.com/onions" target="_new">Curry &amp; Company</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">