Del Monte Fresh Produce Introduces Pinkglow™ Pineapple
- by Melissa De Leon Chavez
CORAL GABLES, FL - Del Monte Fresh Produce has once again blown my mind, this time after the news of its new variety debut. The exclusive Pinkglow™ Pineapple, with a unique pink interior, is produced in ultra-limited harvests and specially grown by Del Monte’s expert growers.
“As a leading supplier of fresh pineapples throughout the world, Fresh Del Monte is committed to continuing to invest in our pineapple research and development program to meet the ever-changing needs of our consumers,” said Pablo Rivero, Vice President Marketing North America. “The Pinkglow Pineapple is a product we are incredibly proud of—not only for its beautiful color and delicious taste, but also because of the care that went into growing and releasing it, as well as the sustainable method we’ve enacted to produce these new pink pineapples.”
Marketed as the “Jewel of the Jungle™,” this new pineapple is purported to be both juicier and sweeter than a traditional pineapple. According to a press release, Pinkglow boasts notes of candy aromatics and is sure to be a hit with consumers of all ages.
From the moment shoppers cut into it, the pink fruit offers multiple applications—but we can think of at least three cocktails that this pineapple belongs in!
One-of-a-kind and 16 years in the making, the Pinkglow Pineapple takes up to 24 months to produce. They are harvested by hand with their crowns replanted to increase the volume of crops and reduce waste. It is currently only available online and will be sent direct-to-consumers nationwide in the United States for consumption.
When will we see this variety offered to the buy-side? AndNowUKnow will continue to report.