Distribution Market Advantage Selects iTradeNetwork for GDSN Master Data and Integration


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Wed. January 21st, 2015 - by Jordan Okumura-Wright

PLEASANTON, CA – Distribution Market Advantage (DMA) has selected iTradeNetwork's GDSN master data and integration services for implementation early in 2015. iTrade's Data Management Services (DMS) will allow the company to review data and resolve exceptions after which master catalog data will be fed to DMA’s proprietary reporting solution for its customers. This system is designed to ensure that new and changed product information will be complete and accurate for DMA customers’ performance analytics needs.

Dan Cox, President and CEO, DMA“At DMA, our role, first and foremost, is optimizing supply chain solutions for our multi-unit customers’ specific needs,” shared Dan Cox, President and CEO of DMA. “iTrade really knows both foodservice and master data – that’s an important point, they really understand both the foodservice industry and the level of service excellence that we work to achieve for our members and customers. Extending our collaboration to incorporate iTrade’s GDSN standards and technology integration expertise is a natural fit.”

Jim Szatkowski, Vice President of Data Services, DMA“We view iTrade as our outsourced IT team,” added Jim Szatkowski, DMA’s Vice President of Data Services. “They provide us with critical path technology like our data warehouse, which handles hundreds of millions of records, and a custom mapping application that enables national roll-up of product data in our reporting applications for our national multi-unit customers with exceptional reliability. Because of our existing integrations, iTrade can bring GDSN data right into our applications faster and with far lower cost. iTrade will also incorporate DMA’s specific business rules through data governance and approval workflows, to streamline information management processes.”

Joe Bergera, President, iTradeNetwork“We are thrilled to extend our partnership with DMA. With its world class distributor members and highly experienced management team, DMA has always worked to bring the best in supply chain services and technology to its multi-unit operator customers,” said Joe Bergera, President, iTradeNetwork. “We’re proud that DMA selected iTrade to integrate industry standard, fully synchronized foundational product information into one of DMA’s key customer initiatives, its robust reporting and analytics solution.”

Going forward, DMA will work with iTrade to receive GDSN data from suppliers of its multi-unit operator customers, including detailed item and supplier identification and description data, and synchronize this foundational master data with the DMA item catalog.

According to a press release, iTrade complies fully with GS1 and GDSN standards and is an active participant in GS1 Global and U.S. standards maintenance and working groups. In addition to its Certified GDSN Data Pool, the company has closely integrated GDSN into its collaborative supply chain solutions. This allows organizations to quickly and easily send and receive GS1-compliant product information across a global network and leverage that product information in key business processes such as order-to-pay. iTrade’s GDSN Data Pool interoperates with all other GS1 GDSN Certified Data Pools worldwide to further ensure data consistency and accuracy.

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