DNE World Fruit Sales, Wholly Guacamole


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Fri. January 18th, 2013

DNE kicked off its Spanish Clementine program in November this year and the company is offering both 5 lb Ocean Spray wooden boxes called pitufo boxes in Spain, and 3 lb. bags for the holidays through the end of January. Mark Hanks, Vice President of Sales and Marketing, North America, tells AndNowUKnow "The season may be slightly shorter than usual due to the large storms that hit Southwest Spain in October. The result is the overall crop is down by 30%. The good news is the brix levels are running high from the 10 to 13 range with very little decay and good size and color.” This year, the company also presented the first trials of a new early clementine called a clemenrubi. Test results were excellent this fall and the industry reception was great.<hr class="legacyRuler"><hr class="invisible minimal-padding">Wholly Guacamole® is expanding it's line of 100 calorie products to offer Wholly Avocado snack packs in Walmart beginning January 2013. The product is sold in packages of 3 and 6, presenting 100% avocado 2 oz packs . Tracey Altman, Vice President of Marketing, tells AndNowUKnow, "We're excited that Walmart will be adding the Wholly™ Avocado packs to their current Wholly Guacamole line-up. The 100% avocado product nicely rounds out our offering for consumers looking to enjoy the benefits of avocado in a convenient and accessible way."<hr class="legacyRuler"><hr class="invisible minimal-padding">