Dole Adds to Its Salad Kit Dominance With Three New Flavor-Forward Kits

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Wed. June 17th, 2020 - by Chandler James

CHARLOTTE, NC - Salad kits have definitely maintained their hold on the packaged goods sector, and Dole is right there leading the charge. The global packaged salad and salad kits giant is extending its offerings with one new Chopped! and two new Premium salad kits, providing retailers, produce managers, and their salad-loving shoppers with innovative new salad ingredients and flavor combinations.

Bil Goldfield, Director of Corporate Communications, Dole Food Company“Dole is committing to giving shoppers more reasons to buy more salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Bil Goldfield, Dole’s Director of Corporate Communications. “That means offering bold new flavors and ingredients like kale, cabbage, brussels sprouts, and blueberries that not only taste great but offer proven health and nutrient benefits.”

Dole started shipping the three new SKUs to retailers nationwide on June 3. Each kit serves 3-4 people for a suggested retail price (SRP) of $3.99. The lineup includes:

  • DOLE® Sweet Kale Salad Kit (Premium Kit Category): DOLE® Green Cabbage, Kale, shredded Broccoli, Brussels Sprouts, and Radicchio topped with pepitas, dried cranberries, and Dole’s Poppy Seed Dressing
  • DOLE® Blueberry Bliss Salad Kit (Premium Kit Category): DOLE® Spinach, Baby Red Chard, and Carrots topped with almonds, dried blueberries, and Dole’s Blueberry Lemon Dressing
  • DOLE® Chopped! Avocado Ranch Salad Kit (Chopped! Kit Category): Chopped DOLE® Cabbages, Green Leaf Lettuce, Kale, Carrots, and Green Onions topped with shredded cheddar cheese, crispy corn, and Dole’s Avocado Ranch Dressing

Dole Food Company is extending its offerings with one new Chopped! and two new Premium salad kits

The new SKUs join 66 other Dole salad varieties, including the popular Chopped!, Slawesome!, and Premium salad kit lines, salad mixes, and slaws.

As one of the country’s most recognized brands of packaged salads and salad kits, Dole is also a sales leader in salad kits, one of the largest and fastest-growing salad segments. According to a press release, Dole’s Chopped! line is also a leader in the chopped salads segment, which has grown 81 percent since 2016.

As industry leaders continuously innovate and expand different avenues of fresh, ANUK will report on the latest.