Domex Superfresh Growers' Catherine Gipe-Stewart Discusses Organic 2 Pound Pouch Bags
- by Laura Hillen
YAKIMA, WA - With treefruit continually driving sales on the shelf, there is lots of ingenuity to be gleaned while getting more apples from the orchard and into consumer hands. Domex Superfresh Growers seems to have taken this mindset truly to heart, as seen through its organic pouch bags, offering nine of the company’s premium apple varieties in 2 lb packs.
So with that in mind, how does Domex Superfresh Growers do what they do best? With several promising events on the horizon, I asked Communications Manager Catherine Gipe-Stewart to clue me in:
Q: What's the secret to all the creativity and hard work behind the Superfresh team?
Catherine Gipe-Stewart: GIFs! We love to cheer each other on to overcome challenges, and congratulate each other on successes. Sometimes all you need is a little congratulatory dance.
Q: What opportunities does your organic pouch bags offer that distinguish them from other packs?
CG: Pouch bags are trending across the produce department. Attractive and convenient, Superfresh organic pouches offer the premium package that our key consumer is looking for: portable, resealable, and recyclable—all things that resonate with our organic consumers. The resealable part is a consumer favorite, we recently heard from a mom who prefers pouch bags as an easy way to have fruit in the car for her kids.
Q: How should retailers utilize 2 lb organic bags to grow their category?
CG: Our organic pouch bags are “self-merchandising,” and therefore easy for produce retailers to use. They stand upright, calling attention to themselves with the use of attractive graphics and useful product information. Our pouch bags have a convenient handle and generous clear panels for viewing fruit.
Q: Consumer demand for pouch bags has been steadily increasing, what has Superfresh Growers done to upgrade the packing process for pouch bags?
CG: Consumer demand is growing for pouch bags, to leverage this increase, we are working towards improving our packing efficiency by installing new automated and semi-automated machinery at our packing facilities.
With more retailers keeping a close eye on the possibilities of packaging, and the merchandising and promotional capabilities that follow, Domex Superfresh Growers has even further innovations in store, so stay tuned.
As the season continues to build, stick with AndNowUKnow for all the latest.