Driscoll Strawberry Associates Incorporated is merging all of its North and South American operations under one division. Kevin Murphy will serve as the president to the new regionally aligned organization, known as "Driscoll's of the Americas." Driscoll's Chairman and CEO J. Miles Reiter said “Over the last 25 years, we have seen Driscoll’s grow and develop into a multi-faceted leader of the North American fresh berry industry. This new company structure will help us build a foundation for the next 25 years of continued growth in this exciting industry."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">