Driscoll's, USA Pears, Potandon


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Mon. March 12th, 2012

Driscoll's Launches Cookbook Café iPad app by Bakespace.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Driscoll’s® is launching its classic berry dessert recipes through the Cookbook Café iPad app byBakespace.com. Driscoll's dessert cookbook provides recipes for treats that include everything from Strawberry Shortcakes with Orange Scented Whipped Cream to Raspberry Grand Marnier Cheesecake. Additionally, as part of the partnership with Bakespace, Driscoll's has become the exclusive berry sponsor of the TECHMunch food blogger conferences in cities across the U.S. Frances Dillard, Director of Marketing, states, "Our mission here at Driscoll's is to delight our berry consumers. With our launch on the iPad, we are happy to reach all berry lovers through digital channels - providing them with fun foodie recipes."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">USA Pears Winter Festival Display Contest<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Pear Bureau Northwest encouraging retailers to promote USA Pears this month by hosting the nationwide Winter Festival Display Contest. The campaign, which runs through March 17th, asks independent retailers to host a winter-themed pear display for a two-week minimum during the promotional period. Contest rules require retailers to promote a minimum of three varieties, including Bosc, Red Anjou, and Anjou. Kevin Moffitt, President and CEO, states, “With the largest pear crop on record this season, we’re seizing on retailer interest to promote USA Pears with unique and fresh approaches.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Potandon Introduces Potato Personas<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Potandon Produce is introducing the Klondike Family with the national debut of its online story book. The potato family is featuring some of the varieties from the Klondike Brands assortment and is designed to create excitement over the spud while educating consumers about their unique differences. Barbara Keckler (keck-ler), Marketing Supervisor at Potandon said, “We are excited to introduce consumers to our new family. The combination of colorful graphics and kid friendly themes are great tools to get the message about the health benefits of fresh potatoes out to consumers.” Visit the page to catch an eyeful of the potato personas.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">