Duda Farm Fresh Foods Continues to Strengthen Sales Team with Another Strategic Hire; Alan Ediger and Samantha Duda Comment

OVIEDO, FL - Duda Farm Fresh Foods, a leading grower and processor of fresh vegetables and citrus, is proud to welcome Samantha Duda as East Regional Manager. Alongside recent leadership changes, this addition reflects Duda’s continued momentum and enduring commitment to growth, partnership, and excellence as the company approaches its centennial in 2026.

Samantha is a fifth-generation member of the Duda family who grew up in the Salinas Valley of California, immersed in the produce business. She is a graduate of the University of Florida and brings a deep and diverse background to her new role. Most recently, she served as Produce Senior Strategy Manager at HelloFresh, where she led a team of strategy managers and oversaw procurement. Prior to that, she gained valuable experience at Charlie’s Produce in Seattle, working in both sales and purchasing roles.

“Samantha brings a strong combination of strategic insight, hands-on industry experience, and a deep understanding of the fresh produce supply chain,” said Alan Ediger, Vice President of Sales at Duda Farm Fresh Foods, in the recent release. “Her leadership in procurement and sales, along with her ability to build strong customer relationships, will be a tremendous asset as she leads our fresh cut sales efforts across the Eastern US and Eastern Canada.”

“I’m thrilled to begin this new chapter with Duda Farm Fresh Foods,” said Samantha Duda. “It’s an incredible opportunity to put my experience and passion for produce to work in a company that’s been part of my life since the beginning.”

This expansion of the sales team comes during a pivotal time for Duda Farm Fresh Foods, reinforcing the company’s dedication to talent, innovation, and customer success as it builds toward its next 100 years.

For more information and to stay up-to-date on additional news and product launches, please visit trade.dudafresh.com or follow Dandy Fresh Produce's social media platforms for daily inspiration at Facebook, Twitter, and Instagram.