OVIEDO, FL - Duda Farm Fresh Foods is launching a new line of ready to eat value-added radishes, as well as serving up a host of award-winning original recipes from renowned Chef Todd Fisher at booth #2430 at PMA Fresh Summit.
“We saw an opportunity to innovate in the radish category – offering new forms with compelling product benefits. After exploring billions of potential combinations for new radish products we chose the top three as items that consumers would purchase with the most amount of frequency. We took the feedback and decided on building our program around Ready Radishes, which are cut, trimmed, and ready to eat, along with Radish Coins and Radish MiniSticks,” Nichole Towell, Director of Marketing, tells me. “Our research indicates these products will entice the radish lover and the younger non-radish user as well, who may be discouraged from using the item due to prep and unfamiliarity.”
The company recently delved into the world of collaborative consumer research with Affinnova and surfaced with bold new packaging for its three new radish items. Through the consumer testing, Duda was able to highlight over 100,000 different prototypes, which eventually lead to the eye-catching packaging that now showcases the radish items.
Affinnova is a type of testing that gives participants many different potential elements and asks them to choose the components that perk their interest and satisfy their senses the most. The algorithm behind the software utilizing real time consumer feedback identifies the best ideas, and starts to learn what you like and proceeds accordingly.
“We took all the consumer recommendations to heart, 100%,” Nichole notes. “It was important to us that our audience be included in the creative dialogue when designing this new packaging.”
Based on third party revenue data, products created from Affinnova-optimized concepts perform 4.4x better in marketplace relative to the category average, according to Affinnova company materials.
Don’t forget to try some of the award-winning recipes from Chef Todd Fisher. On Saturday, Chef Fisher will serve Ciabatta and Burrata with Dandy Radish Mini Sticks & Celery “Crudo,” Lemon Grass Steamed Chicken Bahn Mi with Celery and Radish Mini Stick “Quickles,” and Dandy Citrus Tartlets with Burnt Meringue.
On Sunday, the chef will serve Grilled Tombo Tuna Tacos with a Dandy Radish Mini Stick and Black Garlic Slaw, Lemon Grass Steamed Chicken Bahn Mi with Celery and Radish Mini Stick “Quickles,” and Dandy Meyer Lemon Panna Cota with Clementine Conserva.
Duda is part of #TeamFreshSummit, a social street team project that invited 16 food bloggers to blog live from the show floor. Carly Morgan from Ever Clever Mom and Megan Myers from Stetted will each blog for two hours on Saturday and Sunday, according to a press release.
Check the new packaging and these savory dishes from Chef Fisher out in person at PMA Fresh Summit this month in Anaheim, California at the Duda Farm Fresh Foods Booth #2430.
