Emerson To Sponsor Tour de Fresh Event
- by Laura Hillen
PISMO BEACH, CA – Inspiring produce professionals and the next wave of leaders to put fresh fruits and vegetables at the forefront, Emerson has announced that it is joining the beloved Tour de Fresh event as a sponsor. The company will sponsor a rider during the event, as well as provide real-time tech to boost the participation of riders' friends and fans.
Emerson’s sponsorship will allow friends and family of Tour de Fresh riders to watch the event’s progress in real-time, as we previously reported. The Emerson ProAct™ GO Real-Time Tracker will be provided to each of the riders to further boost the buzz surrounding the event that benefits the national Salad Bars to Schools initiative.
“On the Tour de Fresh website, spectators, friends, and cycling enthusiasts can input the serial number of our device to see the position–and temperature–of riders in real-time,” said Frank Landwehr, Vice President and General Manager, Cargo Solutions for Emerson’s Commercial and Residential Solutions platform. “We think this is a great and novel way to provide visibility and further support this event.”
Though it will adorn each of the more than 50 riders on Tour de Fresh, this innovative piece of tech is also used in our industry. According to a press release, the tech follows perishable items from grower to shipper to retailer, letting the industry track their products from farm to fork.
Furthermore, Emerson will sponsor Gerd Uitdewilligen, International Sales Director for Cargo Solutions, as a rider in the event. In the spirit of the event, Uitdewilligen has selected Twin Falls School District #411 in Twin Falls, ID, as his sponsored school.
Each year, Tour de Fresh works towards its continued mission of placing a salad bar in every U.S. school foodservice program in order to provide all children with daily access to fresh produce, whole grains, and healthy proteins. Since 2014, the event has raised $435,310 and funded equipment for 142 salad bars around the country.
As the excitement continues to ramp up for this year’s event from July 25-27 on the California coast, stick with AndNowUKnow for all the latest coverage.