Fall Peach Displays Have Room for a Moonlight Encore®; Ben Clay Shares

REEDLEY, CA - Fall fruit is preparing to take the stage, but peaches still have a place in the produce department spotlight. Moonlight Companies’ Encore® peaches are available now through mid-October, giving retailers an opportunity to keep sweet summer flavor in the mix as they merchandise for fall.

For produce buyers making seasonal assortment decisions, Encore offers a reason to keep peaches in shoppers’ sight—and on their shopping lists. Encore’s late-season availability allows retailers to feature peaches alongside incoming fall favorites, with messaging that makes the remaining purchase window clear.

“Changing the seasonal display doesn’t have to mean saying goodbye to peaches,” said Ben Clay of Moonlight Companies in the recent release. “Encore gives retailers an excellent opportunity to offer shoppers the peaches they love within a fall assortment.”

Retailers can draw attention to Encore with “last taste of summer” signage and serving suggestions for fall baking and entertaining. Peach pies and cobblers offer a natural connection to cooler-weather occasions, while grilling, salads, and fresh snacking showcase the fruit’s versatility in any climate.

With availability expected through mid-October, buyers can work with Moonlight’s sales team on current offerings and delivery timing to match their remaining promotional windows.

An Encore Now. An Opening Act Next Spring.

As retailers make the most of Encore’s final weeks, it’s also time to put Moonlight’s Coachella Valley peaches and nectarines on the calendar for spring 2027. The region’s mild winters and abundant sunshine allow Moonlight to begin harvesting in spring, giving buyers an early start on their next stone fruit program.

“Encore is the immediate opportunity, and Coachella is the next one to plan for,” added Clay. “We want to help buyers finish this season strong and be ready for the first fruit next spring.”

Both programs are part of Moonlight’s Seven Months of Summer™ approach, supported by growing regions spanning the Coachella Valley, Central California, and Washington. That extended season gives retailers opportunities to build promotions around stone fruit from the first spring arrivals to the final fall features.

Retail buyers interested in Encore availability or planning their spring Coachella programs can contact Moonlight Companies at (559) 638-7799 or visit moonlightcompanies.com.