Flashfood Unveils New Redesigned App: Flashfood 3.0; Jordan Schenck Comments


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Tue. October 29th, 2024 - by Melissa De Leon Chavez

TORONTO, ONTARIO, CANADA - The latest strategic launch from Flashfood aims to streamline the consumer shopping experience. Flashfood 3.0 is a redesigned app featuring a fresh interface with shopping features built to make it faster to find, shop, and compare great Flashfood deals. The new app offers a smoother and more joyful experience every step of the way.

Jordan Schenck, Chief Customer Officer, Flashfood
Jordan Schenck, President and Chief Operating Officer, Flashfood

"Our customers have been asking for a new Flashfood app for a long time and we could not be more excited to deliver it," said Jordan Schenck, President and Chief Operating Officer. "Our growth and success to date have not been because our app was the best in the business, but because we deliver real value for our shoppers. Moving forward, Flashfood will offer both: affordable, fresh groceries through an excellent app experience. On top of that, by investing in a new, single codebase platform, we’re going to be able to bring new app features to our shoppers much, much faster."

This is the company’s largest app release to date and drastically transforms the usability and visuals of the marketplace, a press release explained.

Flashfood 3.0 is a redesigned app featuring a fresh interface with shopping features built to make it faster to find, shop, and compare great Flashfood deals

New features include:

  • A Refreshed Onboarding Process: Delivers a more user-friendly and brand-aligned experience, especially for new shoppers. From the moment users download the app, the improved onboarding process helps them get started quickly and easily
  • Explore Multiple Stores at Once: The new map screen lets users browse multiple stores in one view, with vertical and horizontal scrolling, making it simple to see what's on sale nearby. A new card-style display makes it easy to compare deals at different stores at a glance
  • Simplified SNAP EBT Shopping: For shoppers using SNAP EBT as a payment method, Flashfood has simplified the check-out process. The app now delivers a clear SNAP EBT subtotal on the checkout screen, making it easier for families to keep track of their budget before paying
  • Built for the Future: Previous versions of the Flashfood app used separate codebases for iOS and Android, and the app now operates on a single React Native codebase. This enables Flashfood to develop and update both iOS and Android apps in a more efficient fashion while providing a consistent experience across platforms. This will allow Flashfood to deliver new app features faster in the future

The new Flashfood app is now available on the Apple Store and Google Play.

We can’t wait to see the new app in action!