Fresh Del Monte Produce Acquires Equity Investment in Purple Carrot Meal Kit Company
- by Lillie Apostolos
CORAL GABLES, FL - Fresh Del Monte Produce is planting the seed for healthier eating options with its new equity investment in U.S.-based plant-based meal kit provider Purple Carrot.
“This investment builds on our commitment to seize growth opportunities that will further diversify our business, leverage our distribution network and infrastructure, and get healthful, fresh fruit and vegetable offerings in as many channels as possible,” said Mohammad Abu-Ghazaleh, Chairman and Chief Executive Officer of Fresh Del Monte, according to a press release. “Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers. We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”
With a focus on the delivery of fresh and pre-portioned ingredients throughout the U.S., Purple Carrot, which offers 100 percent plant-based food and beverages, was launched in 2014 and offers step-by-step guidance for those wanting healthy, plant-based options to mealtime cooking. The meal kit’s following looks to the provider for its emphasis on convenient and healthy options that are better for consumers and the environment.
How will this alignment assist in Fresh Del Monte’s growth, and will we see more companies pair up with plant-based or produce-focused meal kit options? AndNowUKnow will continue to keep you updated with the latest industry happenings.