Fresh Express Cooking and Juicing Greens, MCL Fresh New 4EARTH FARMS Rebranding


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Tue. February 18th, 2014 - by Sarah Hoxie

Fresh Express has an innovative approach to packaged greens. With extraordinary category growth, greens continue to be a growing segment, gaining 21% in 2013. Research also shows that consumers want to eat more greens because of their strong health benefits. The company is capitalizing on these trends by releasing new cooking greens as well as new juicing greens. To spice things up, these cooking greens come with a “seasoning and flavor pack” in both Asian Sesame and Simply Spinach flavors. Baby Kale & Spinach Juicing Greens deliver both greens in a single package that are pre-washed and ready to use. Bob Stallman, VP of Salads and Ingredients, tells AndNowUKnow, “Spinach and kale boast impressive health benefits and have shown especially strong sales growth over the last few years. These greens are in demand.”<hr class="legacyRuler"><hr class="invisible minimal-padding">MCL Fresh is merging all of its labels under a new name brand: 4EARTH FARMS. The company, which will also rebrand itself as 4EARTH FARMS, will launch all current brands, including; MCL Fresh, RealSun, 4-Earth, and Real Organics under the 4EARTH FARMS label. All organic products will be labeled 4EARTH ORGANICS. The new name is said to reflect the company’s deep commitment to the earth, its growers, its produce, and above all, its customers. The rebranding will help simplify managing and marketing new products as the company continues to grow. Mark Munger, Vice President of Sales & Marketing, says quote, “We wanted to develop a brand that more clearly linked our company to our farming programs and that was a reflection of the fresh and wholesome products we bring to market daily. Because ‘For Earth’ is everything we do.” <hr class="legacyRuler"><hr class="invisible minimal-padding">