Fresh Express' Fabian Pereira Discusses an Expanded Chopped Salad Kit Lineup and the Newest Variety

ORLANDO, FL - After seeing an abundance of Mediterranean-inspired dishes and recipes grace my social media feed over the past few weeks, it came as no surprise to see salad category innovator Fresh Express tapping into the trend with the launch of its new Mediterranean Herb Chopped Salad Kit. Always staying on top of the latest consumer demands, the category expert continues to elevate the bagged salad landscape, introducing new global flavors, improving convenience, and maintaining the highest standards of quality and freshness along the way.

To get a closer look at the brand’s latest launch, I touched base with Fabian Pereira, Fresh Express’ Vice President, Marketing, Innovation, International.

This is an exciting new addition to the Fresh Express portfolio! How does the Mediterranean Herb variety satisfy today’s rising consumer demands?

“At Fresh Express, we closely track what consumers are craving, and right now, that’s bold global flavors and convenient meal solutions. Our new Mediterranean Herb Chopped Salad Kit delivers on both. It features crisp greens like kale, green cabbage, red cabbage, carrots, and green leaf lettuce cabbage, crispy chickpeas, creamy feta, and a zesty lemon and oregano vinaigrette, offering a craveable flavor profile that’s fresh, satisfying, and easy to enjoy.

Mediterranean cuisine continues to rise in popularity, now the seventh most popular flavor trend nationwide and growing at a rate of 30 percent. With this launch, we’re bringing globally inspired, restaurant-quality flavors to the produce aisle in a way that’s completely effortless—no prep needed. It’s just one more way we’re innovating to meet evolving consumer tastes while making mealtime easier than ever.”

What defines Fresh Express’s approach to innovation in the Chopped Salad Kit sector? What company values are reflected across the brand’s products?

“At Fresh Express, innovation starts with listening to our consumers, understanding what they crave and how they eat today. We listen to our retail partners, too. We also look at menu and ingredient trends. We’re always pushing to deliver new, flavor-forward salad experiences that not only surprise and delight but also fit seamlessly into busy lifestyles. Every product we launch reflects our core values: freshness, quality, and consistency. Nothing goes to market without rigorous testing. In fact, our new Mediterranean Herb Chopped Salad Kit earned an 80 percent purchase intent score, a strong signal that we’re delivering what consumers want.”

How does this offering complement the rest of Fresh Express’ Chopped Kit portfolio?

“Our Chopped Salad Kit portfolio is all about delivering bold, restaurant-inspired flavors in a format that’s easy to enjoy at home. The Mediterranean Herb Kit adds even more depth to that lineup with its bright, herbaceous flavor profile. It joins a family of fan favorites like the Asian, Pesto Caesar, Creamy Truffle Caesar, Creamy Goddess, and French Bistro chopped kits, all crafted to offer variety, flavor, and convenience in every bite.”

Looking to the future, are there any plans to expand this lineup further?

“Absolutely. Consumers are hungry for globally inspired flavors and unique ingredient pairings, and we see a tremendous opportunity to keep innovating in this space. The strong consumer testing response to our Mediterranean Herb Kit reinforces that demand, and we’re actively exploring new combinations—whether through exciting dressings, unexpected toppings, or international flavor influences to ensure the line continues to evolve and inspire.”

As part of its commitment to being a leader in the salad category, Fresh Express constantly stays one step ahead of evolving tastes and consumer expectations, guided by a deeply rooted dedication to helping people eat better every day.