ORLANDO, FL - A brand leader in value-added salads (VAS) with winning flavor combinations, Fresh Express®, has dropped some big news. It brought a breakthrough in product innovation with the introduction of Hot or Cold Salad and Noodle Meal Kits. Available in three Asian-inspired flavors, these kits feature a blend of chilled, freshly chopped vegetables; ready-to-eat, pre-cooked noodles; gourmet dressing sauce; and crispy toppings that can be eaten hot or cold. There are even two meal options per bag.
“Tracking consumer behavior and restaurant trends, we saw a big market opportunity for healthier, affordable, premium restaurant-inspired meals at home, that go beyond just salad greens,” said Fabian Pereira, Vice President of Marketing and Innovation. “After extensive consumer research, exhaustive product development, and robust consumer testing, we’re thrilled to bring Hot or Cold Salad and Noodle Meal Kits to the category and provide consumers with the option to enjoy an irresistibly cool salad straight out of the bag or a quick and easy warm meal in just five minutes.”
Here is a breakdown of the Hot or Cold Salad and Noodle Meal Kits:
- Teriyaki: A blend of broccoli, red and green cabbage, kale, shredded carrots, radish, and green onions tossed with pre-cooked Udon noodles, white sesame seeds, and crunchy wontons, finished with Teriyaki dressing sauce
- Asian Sweet Ginger: This combination of flavors combines pre-cooked soft flat wheat noodles, red and green cabbage, kale, broccoli, shredded carrots, and green onions with a sweet ginger dressing sauce and wonton strips
- Korean Sesame: A savory mix of green and red cabbage, broccoli, kale, shredded carrots, and green onions, tossed with pre-cooked Udon noodles, finished with a soy Hoisin chili dressing sauce and sesame sticks
The new breakthrough product will be extensively supported both at retail and outside the store to drive rapid consumer awareness, trial, and adoption, a press release shared. These new VAS category products further prove how the brand is committed to delivering convenience and high quality that make mealtime easier for consumers. The versatility of these quick meals is also a compelling reason for consumers and retailers alike.
So, start brushing off your shelves! The Hot or Cold Salad and Noodle Meal Kits have a suggested retail price of $5.99 and will be available to merchandise next to fresh pre-cut vegetables or in the salad kit section starting in late September.
For more innovative updates in the value-added category and beyond, click back to ANUK.
