GREENSBORO, NC - With plans to drive home merchandising efforts next year, The Fresh Market has brought on an industry expert to lead the way. The company, a leading fresh-focused specialty grocer, has appointed Dan Portnoy as Chief Merchandising Officer, who will report to President and CEO Larry Appel.
"I believe Dan to be one of the brightest and most creative merchants in the industry," said Appel. "He possesses both a strong understanding of our specialty brand and the business acumen to deliver results. With Dan at the helm of our merchandising team, I am confident that we will achieve our vision of being the premier, fresh-focused, specialty food retailer."
Having been the President and CEO at Kings Super Markets/Balducci's Markets and the Chief Merchandising and Marketing Officer at Winn-Dixie Stores, Portnoy brings with him over 35 years of experience. His retail background is complemented by a deep knowledge of consumer products goods attributed to prior leadership positions at Cott Corporation, a leading beverage company, and Daymon Worldwide, a private brand development company.
In addition to serving on the Senior Leadership Team, Portnoy will head up The Fresh Market's group of Merchandising Directors, as well as Group Vice President of Merchandise Operations Lance Twitty, as reported in a news release.
Portnoy received his MBA in Marketing and Consumer Research from Baruch College, and his Bachelor of Science in Finance and Statistics from Babson College. A Boston native, Portnoy will be relocating to Greensboro from Jacksonville, Florida.
We at AndNowUKnow extend our congratulations to Dan Portnoy and wish the best of luck to The Fresh Market as it implements his expertise.
