Frieda’s Encourages Healthy Eating By Celebrating Two Essential Produce Teams


Fri. March 15th, 2019 - by Alexis Schreiber

LOS ALAMITOS, CA - Holiday and celebrate with Frieda’s! The specialty produce company just celebrated Registered Dietitian Nutritionist Day last week and is looking forward to Love Your Produce Manager® Day, April 2nd, to show appreciation for all these two teams accomplish. These are opportunities to make eating healthy effortless and enjoyable for every shopper.

Alex Berkley, Sales Manager, Frieda's Specialty Produce“Recognition of your produce and dietitian teams is always important, but having a day that truly acknowledges the value they bring every day builds loyalty,” explained Alex Berkley, Sales Manager. “These teams help create an in-store experience that brings shoppers into your store and keeps them coming back.”

As stated in a press release, statistics shows that freshness and associate friendliness are the main drivers of the shopper experience, scoring a “4.4 and 4.3 respectively, on a 5-point scale according to the Retail Feedback Group’s U.S. Supermarket Experience 2019 report.”

Frieda's just celebrated Registered Dietitian Nutritionist Day last week and is looking forward to Love Your Produce Manager® Day, April 2nd

“Going that extra mile for these teams is a great way to ensure that your store becomes the destination for fresh and healthy eating,” said Berkley.

By celebrating your produce heroes and dietitian teams this year, Frieda’s noted, it will create an excellent consumer experience for all!

For more fresh produce news, keep reading AndNowUKnow.

Frieda’s