Frieda’s Makes Grocery Store an Immunity-Boosting Destination With Variety Citrus; Alex Jackson Comments
- by Lilian Diep
LOS ALAMITOS, CA - I always look forward to the fall season. But the chill, hot drinks, and fuzzy blankets also brings to mind flu season, as well as consumers looking for ways to combat it. Luckily, fresh citrus products, like Frieda's mandarinquats and limequats are here just in the nick of time.
“The grocery store is already a one-stop shop for cold relief and flu prevention. As shoppers make a dash for the pharmacy, they’ll be drawn to our attention-grabbing shippers and will stock up on some vitamin C-packed citrus,” said Alex Jackson, Director of Sales. “Or, cross-merchandise our citrus including calamondins and pink lemons with superfoods like mighty gold® turmeric and mahana™ ginger to inspire shoppers to brew up our cold-killer turmeric tea or nourishing sipping broth.”
Show-stopping graphics make it easy to highlight citrus varieties and grab the attention of busy shoppers. Frieda’s three-tier shipper offers extra display space to showcase new favorites like mandarinquats and limequats. Recipe cards and signage go far to attract a shopper’s interest while also providing inspiration or future dishes to make, which can also lead to further cross-promotional opportunities.
With cooking fatigue occurring at home, consumers are always on the lookout for something new and easy to try. Variety citrus is a great way to give shoppers the immunity-boosting options they seek while also meeting demands for something different.
According to a Person Study cited in the release, 76 percent of consumers agree that eating fresh produce is important to building immunity defense. Research suggests that produce variety is a key driver of store-of-choice, so promoting choice can improve consumer interest, sending shoppers to the supermarket for cold and flu remedies. Additionally, the study stated 71 percent of consumers say they choose to shop at stores with produce variety in order to support their personal health.
Don’t wait! Winter is coming, and now is the perfect time to capitalize on all things specialty, new, and intriguing.