Frieda’s Offers South African Lychees for the Holidays
- by Robert Schaulis
LOS ALAMITOS, CA – Hot offerings from the Southern Hemisphere are here to warm up our Northern Hemisphere holidays, and Frieda’s Specialty Produce's South African-grown lychees are sure to brighten up and lend a unique twist to holiday spreads with their fragrant sweet-tart flavor.
“Getting lychees this time of year is an absolute treat and they will be quickly snapped up by shoppers as an impulse buy,” said Alex Berkley, Senior Account Manager. “And because they tend to be a limited-supply and hard-to-find fruit, shoppers do not mind paying a premium for them, especially during the holiday season.”
Frieda’s is now offering lychees to customers in 10-pound bulk cartons and also 12-ounce clamshells aimed at reducing shrink and leakage.
According to Frieda’s press release, fresh lychees have traditionally been available in spring and early-summer from the Americas, and contra-seasonal availability has opened up additional sales opportunities for retailers during the holiday months. Since South African lychee import to the U.S. was permitted in 2015, the company has distributed increasing volume and expects this season to be the best yet—with supplies through January.
Frieda’s also notes that Chinese New Year—beginning on February 18th—is a great target for retailers—and advises customers to stock up on supply in January to help create more sales. Furthermore, the company notes, the fruit’s popularity has grown in recent years, expanding from its traditional demographic to include culinary enthusiasts and millennials.
Frieda’s recommends displaying fresh lychees under refrigeration to extend shelf-life.
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