ORLANDO, FL - Enjoying good food and good company is a holiday must, and during the first week of December 2017, FullTilt Marketing helped consumers with both via its social media promotion #MerryEats. Connecting nine food bloggers and four food brands, including T&G Global’s Envy Apples, Jarlsberg Cheese, NatureSweet’s Constellation tomatoes, and Rainier Fruit’s organic Bartlett pears, #MerryEats promoted holiday recipes and entertaining ideas for all in order to make holiday prep easier than ever.
“Online influencers are the new face of food promotion and word-of-mouth marketing,” Melinda Goodman, Managing Partner, said in a press release. “Multiple research studies report that consumers place high degrees of trust in these micro influencers about what to cook and what to buy.”
With daily blog content, Facebook Live, Instagram Stories, valuable giveaways exceeding $750 in prizes, and amplified content across all social platforms, the #MerryEats program scored engagement of more than 78,600 views, with impressions exceeding 1.2 million. The program also gained new fans and followers for the sponsors and opt-in signups to an email mailing address allowing for future remarketing efforts.
Throughout the weeklong event, consumers were able to access a variety of unique holiday ideas for appetizers, salads, main dishes, desserts, and cocktails featuring sponsors’ products. The blog posts also included entertaining tips and printable gift tags, place cards, décor, and more. In addition to the 78,600 views, the posts received 21,241 likes, 7,051 pins, 2,105 shares, and 597 comments, as well as nearly 3,000 registered consumers vying for the giveaways and shared opt-in contact information.
When possible, recipes incorporated multiple sponsored products to leverage the power of cross-promotion and shared amplification. One food blogger incorporated the Envy Apples #ShowUsYourStocking Instagram campaign with a unique post that featured a stocking stuffer craft project using Santa-styled Envy apples along with a jar of homemade caramel sauce decorated as a reindeer.
For 2018, FullTilt Marketing is currently planning additional food blogger amplification events, including a Back-to-School campaign this August and a similar holiday promotion for late 2018.
For more information, or to inquire about sponsorship opportunities or customized influencer programs, visit FullTilt Marketing’s website. For more on the latest happening in our industry, stay tuned to AndNowUKnow.
