BLANDON, PA - Giorgio Fresh will be showcasing its complete lineup of organic mushrooms at the upcoming Organic Produce Summit (OPS). To get a closer look at the supplier’s showcase, I sat down with Bryan Shelton, Vice President of Marketing and Sales.
“We will have White, Baby Bella, Portabella, Shiitake, Royal Trumpet, Maitake, and Lion's Mane varieties on display at OPS. Our team will be sharing insights on market trends, consumer demand for specialty and organic mushrooms, and how retailers can leverage a diverse mushroom assortment to drive category growth and meet evolving shopper preferences,” Bryan began telling me. “We're excited to connect with attendees and discuss opportunities to expand mushroom consumption and bring innovation to the produce department.”
Bryan pointed out that OPS is always a great opportunity to connect with growers, retailers, and industry partners from across the produce community.
“We're especially looking forward to discussing emerging consumer trends, sharing insights on mushroom category growth, and exploring new ways our value-added solutions can help retailers create excitement in the produce department,” Bryan continued. “We hope visitors leave our booth with a better understanding of how Giorgio can be a strategic partner in growing the mushroom category. From our commitment to quality and innovation to our expanding portfolio of value-added products, we want attendees to see how we can help deliver convenience, increase shopper engagement, and create opportunities for incremental sales and category growth.”
Above all, Giorgio is excited to showcase the innovation happening across the company’s portfolio and discuss how mushrooms continue to align with consumer demand for fresh, nutritious, and convenient foods.
“In addition to our value-added offerings, we're especially excited to share details about our new brand launch, which represents the next step in our commitment to category growth, consumer engagement, and delivering solutions that resonate with today's shoppers,” Bryan concluded. “Whether attendees are looking for traditional mushroom offerings or innovative, value-added products that help differentiate their assortment, we look forward to sharing what's next for Giorgio and building new partnerships at OPS.”
For all things fresh mushrooms, be sure to visit Giorgio at booth #726 during OPS.
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Giorgio
Giorgio is America’s Favorite Mushroom—and a whole lot more. In our ninth decade of service, Giorgio Foods is a fully…
