Giumarra Companies is offering a host of fall and winter produce items, from California-grown persimmons to Chilean peaches and nectarines. Exotic persimmons have been growing in popularity with consumers and are perfect for holiday baking promotions. Giumarra's new air-freight stone fruit program from Chile will be in full effect come November, with merchandising materials that highlight the spectacular tree-ripe flavors. The company's Nature’s Partner Fair Trade Certified asparagus grown in Mexico is also an excellent item to promote for fall and winter holidays. Megan Schulz, Marketing and Communications Manager, tells AndNowUKnow, "Our marketing team works with customers to offer customized, high graphic point-of-sale materials for any of the items we sell. We want to continue engaging consumers and giving them the confidence to be inspired in the kitchen."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">CMI has just launched its HERO™ snack-sized apple program showcasing Red Delicious, Fuji, Gala and Granny Smith varieties. Colorful 2-lb HERO™ pouch bags feature bold graphics and positive messaging to encourage kids to become everyday heroes. A supporting online program features games, contests and more to generate excitement and help boost sales. The convenient pouch bag not only offers an attractive price point for consumers, but provides stores with a great secondary display opportunity near the register, or for cross merchandising with the new HERO™ 2-box shipper display. Vice President, Steve Lutz tells AndNowUKnow, "We designed the HERO program with eye-catching packaging and bright colors to get kids excited about eating healthy."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
