<p>Giumarra Reedley is bringing its new summer 2014 plum packaging and retail display program to produce departments. The “Easy as Pie” promotion, set to feature plums packed in Nature’s Partner branded 2-lb. zip lock pouch bags with a peel-off recipe label and QR code linked the “How to Make a Fresh Plum Pie” cooking video. The video features Reedley, California’s own Mrs. Helen Krause as she shares her time-tested plum pie recipe and step-by-step easy baking techniques, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“This new Nature’s Partner plum promotion will lift retail plum sales by giving consumers a reason to buy plums in quantity,” says Jeannine Martin, Director of Sales, Giumarra Reedley. “A consumer enticed to make Mrs. Krause’s plum pie recipe will need to purchase two 2-lb. bags of plums.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Nature’s Partner red and black plums will begin shipping in early June with availability through September in the promotional pouch bags. Retired plum grower, Mrs. Krause, also previously grew plums for Giumarra. She will appear at Giumarra’s booth 95 at the Northern California Fresh Produce & Floral Expo on Apr. 9th, from 10 a.m. – 1 p.m. to hand out samples of her plum pie. Giumarra will be introducing the new summer plum promotion at the expo.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Additional retail merchandising tools include an innovative reversible high-color vinyl display wrap which can be used with Nature’s Partner Euro shipper boxes or RPCs. One side of the wrap highlights the plum promotion and cooking video QR code while the other side depicts a multi-stone fruit design to be used throughout the California season.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“The dual design wrap gives the retailer merchandising flexibility and extends the life of the display materials, making it much more sustainable long term,” says Kellee Harris, Western Region Business Manager for Giumarra.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>I’m definitely looking forward to checking out the new program at this year’s expo. There is always room for pie.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.giumarra.com/products/stonefruit/259 " target="_new"> Giumarra </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
