Giumarra Wenatchee Introduces Proprietary Jingold™ Italian Kiwifruit
- by Jessica Donnel
LOS ANGELES, CA - Giumarra Wenatchee has a product offering that’ll bring a bit of brightness to your winter season—its new Jingold™ brand gold kiwifruit. Showcasing a characteristically vibrant yellow color, and a sweet, low acid flavor, this variety is one that’ll bring a tropical flair to any winter produce display.
The Jingold™ kiwifruit is a proprietary variety grown in Italy, and is available for only a limited time. U.S. and Canadian customers on both coasts can find the golden fruit from now through February, making it a must-grab for retailers.
The development of Jingold™ came through a series of natural selection programs through a partnership with Italy’s University of Udine, according to a press release, and due to a combination of Jingold’s heredity, growing region, and the horticultural practices used to produce it, this gold kiwifruit variety has an exceptional shelf life.
Giumarra offers Jingold™ in both 1-lb. and 2-lb. clamshells, as well as volume fill 6-kg cases, something Giumarra Wenatchee’s Division Manager Jason Bushong says can help retailers gain wide popularity.
“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” Jason shared. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”
Giumarra will be continuing to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavor, the company says, and recommends sampling to make sure the products unique flavor comes across.
Scott Ross, Eastern Region Business Manager for Giumarra adds, “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”
For retailers looking for a unique product to bring a burst of color and flavor to a dreary winter, Jingold™ may be just the key.