Gold Coast Packing's Crystal Chavez Discusses New Value-Added Products Ahead of the Holidays

Fri. November 5th, 2021 - by Jenna Plasterer

SANTA MARIA, CA - One of the most overwhelming experiences for consumers during the holiday season is arriving at their local grocery store to stock up on ingredients for their celebratory feasts, only to find it filled to the brim with other shoppers. Luckily, Gold Coast Packing has a solution for retailers and consumers alike as it recently introduced new value-added SKUs to maximize convenience, and therefore, repeat purchases.

Crystal Chavez, Marketing Director, Gold Coast Packing“Gold Coast’s new 2 lb Value-Added Vegetable Packs feature a larger serving of fresh vegetables, giving consumers the versatility of cooking from home with fewer trips to the grocery store before the holidays,” Crystal Chavez, Marketing Coordinator, explains. “The 2 lb packs make preparing holiday dishes big enough to feed a crowd easy; whether you are making a Classic Broccoli and Cauliflower Casserole or Roasted Brussels Sprouts with Bacon, our pre-cut and pre-washed items bring shoppers’ holiday meals together in a snap. And, for those not feeding a crowd or simply preferring smaller quantities, our new 12 oz items offer all the convenience in a reduced bag size.”

Catching consumers’ eyes with its classic, sea-blue packaging, the easy-to-spot products are the newest additions to Gold Coast’s portfolio. While the 2 lb offerings become available at the start of 2021, with the company shipping out its first orders in February, the 12 oz products were just recently made available to the supplier’s customers in the last few weeks.

Gold Coast Packing recently introduced new value-added SKUs to maximize convenience and repeat purchases ahead of the holidays

“We are now offering 2 lb and 12 oz value-added vegetable packs including Broccoli Florets, Cauliflower Florets, Broccoli and Cauliflower Floret blend, Garden Blend Brussels Sprouts, and Broccoli Slaw. Also available in a 12 oz pack is our Caulifornia™ Snow Riced Cauliflower,” Crystal adds. “All of these products are now available to ship nationwide and offer a 16-day shelf life.”

Gold Coast’s 2 lb items come in 6x2 lb packs size and its 12 oz items are offered in a 9x12 oz pack, giving buyers more bang for their buck.

Gold Coast Packing is meeting seasonal demand with its Vegetable Ceviche, which features a blend of cauliflower, broccoli, carrots, cilantro, serrano peppers, onions, garlic, and lime juice

On top of its 2 lb and 12 oz packs, Gold Coast also has another secret holiday weapon up its sleeve in the form of its Vegetable Ceviche, which made its debut this past summer. Providing a substitute for the popular seafood dish, the company’s produce-forward take on the recipe includes a blend of cauliflower, broccoli, carrots, cilantro, Serrano peppers, onions, garlic, and, of course, lime juice.

“Our newly released 26 oz Vegetable Ceviche is not only keto-friendly, vegan, and gluten-free; it also has a 42-day shelf-life, maximizing retailer value and giving shoppers a store-and-serve dish when they need any easy addition to a recipe or as an appetizer,” says Crystal. “Cauliflower was the obvious substitute for seafood because of its popularity with consumers and because it’s the culinary chameleon, taking on the flavors of whatever it’s cooked with.”

Give yourself, and your shoppers, an easy solution for holiday cooking demand by adding Gold Coast Packing’s newest offerings to your shelves—trust me, there is no better gift this season than that of extra time.

Gold Coast Packing