Gotham Greens Accelerates National Growth with New Chief Commercial Officer and Expanded Retail Sales Organization

BROOKLYN, NY - Gotham Greens, a category leader in greenhouse-grown produce and fresh foods, announced a series of strategic investments to accelerate the company’s next phase of national growth. Following the appointment of CPG and agriculture industry veteran Craig Stevenson as CEO earlier this year, the company has named Natalie Barber Halpern as Chief Commercial Officer and is expanding its retail sales organization through a new partnership with C.A. Fortune, a national consumer-centric integrated commerce agency, as consumer and retailer interest in greenhouse-grown produce continues to grow. Gotham Greens’ retail sales have grown 18 percent year-over-year¹ across a broad portfolio that includes packaged salads, herbs, salad kits, dressings, dips and cooking sauces.

Halpern joins Gotham Greens as the company’s first Chief Commercial Officer, bringing together sales, marketing and innovation under one commercial organization. In the newly created role, she will lead Gotham Greens’ efforts to deepen retail partnerships, strengthen the brand, and launch innovation across its expanding portfolio of fresh consumer packaged goods products. Halpern brings extensive experience scaling consumer and wellness brands, with a proven track record of driving commercial growth and category leadership. Most recently, she led the U.S. Advil business at Haleon, with prior roles across Centrum and Caltrate vitamins and Sensodyne and Parodontax toothpastes. The CPG industry veteran began her career at The Clorox Company, supporting the Hidden Valley Ranch, Kingsford, Glad and Clorox brands. She later joined Nature’s Variety, manufacturer of Instinct, a premium, fresh pet nutrition brand.

“Gotham Greens has built an incredible brand that delivers a superior consumer experience, time and time again, and I’m proud to lead the team that will use this foundation to build the next chapter of the company’s growth,” said Halpern in a recent release. “We have an opportunity to create a truly differentiated fresh food brand that holds a bigger place in consumers’ lives and expands into new eating occasions that make meals easier and more delicious. On top of this, Gotham Greens has seen a significant surge in consumer awareness and engagement amid heightened interest in food safety and greenhouse-grown produce following the recent Cyclospora outbreak.”

Additionally, Gotham Greens is teaming up with C.A. Fortune to expand its national sales capabilities and accelerate distribution across key accounts. C.A. Fortune will manage headquarter sales nationally, supported by its national in-store team and its integrated marketing, insights and digital commerce capabilities. Gotham Greens will showcase new product innovations, including salad kits, at the upcoming Global Produce & Floral Show October 15-16 in Orlando, Fla.

“Retailers are looking for brands that can deliver reliable supply, differentiated consumer products and incremental growth in-store and on a screen,” said Tyler Lowell, Managing Partner and CEO of C.A. Fortune. “Gotham Greens brings all three benefits to the table, along with a strong recognizable brand and an innovation pipeline that gives us plenty of runway to grow the business together. We’re excited to help bring Gotham Greens to more retail customers across the country.”

Together, these moves reflect Gotham Greens’ broader investment in the people, partnerships and capabilities needed to scale its business nationally and unlock the full potential of its growing portfolio, which includes the #1 brand of basil, the fastest-growing greenhouse-grown salad kits³ and best-selling pesto sauces.

“Gotham Greens has already built something few companies and brands in this industry can replicate: a national network of greenhouses, established retail partnerships, a trusted brand and a fresh food platform that extends well beyond leafy greens,” said Stevenson. “With the addition of Natalie and C.A. Fortune to the Gotham Greens team, we’re better positioned than ever to expand distribution, drive velocity and household penetration, and deliver long-term profitable growth across our portfolio.”

Visit gothamgreens.com to learn more.