GR Fresh's Tony Incaviglia Shares Showcase Insights Ahead of Viva Fresh Expo

Wed. April 6th, 2022 - by Jenna Plasterer

MCALLEN, TX - Tomatoes, cucumbers, and peppers are called staple categories for a reason: they can always be found in shoppers’ baskets. That is why they are essential to produce aisles’ sales success and why GR Fresh is ready to highlight its quality lineup of staple offerings and more at this year’s Viva Fresh Expo presented by the Texas International Produce Association (TIPA).

Tony Incaviglia, Vice President of Sales and Marketing, GR Fresh“As the industry returns to in-person shows, we want to refresh the buy-side community’s memory about the wonderful Mexican veg GR Fresh has to offer,” Tony Incaviglia, Vice President of Sales and Marketing, says. “This year at Viva Fresh, we are showing off our staple items such as our tomatoes, avocados, cucumbers, eggplant, squash, and of course, bell peppers, which are a big item at retail.”

In addition to these principal items, GR Fresh will also spotlight its line of hot peppers, a category that is a challenge for consistency year-round in the industry. The company’s portfolio of spicy offerings includes packaged jalapeños, poblanos, Anaheim peppers, Habaneros, and Serrano peppers, giving buyers the chance to differentiate their produce department with some added heat.

GR Fresh is ready to highlight its quality lineup of staple offerings, hot peppers, and more at this year’s Viva Fresh Expo

With products available year-round, GR Fresh is a consistent stop for vegetables from Mexico, making the company a reliable partner for buyers looking to keep their produce aisles well-stocked. The purveyor also recently introduced a new distribution center, increasing its footprint and enabling even more consistent distribution capabilities.

“Right now, we’re in growth mode,” adds Tony. “Our new distribution center has enabled us to grow our reach, along with consolidation opportunities and our 10,000-square-foot repack operation has allowed us to become even more customer service oriented and has given us more opportunities to create custom pack options that retailers and food service operators alike are looking for. We are trying to be as innovative as possible and will definitely be talking a lot about these operations at the show.”

With a new distribution center, repack operation, and year-round product availability, GR Fresh is a reliable partner for buyers looking to keep their produce aisles well-stocked

On top of its first-rate products and infrastructure, as logistics and supply chain challenges continue to strike, GR Fresh uses its 70 years of expertise to help its partners battle issues and fill in the gaps.

If you want to get the inside scoop on GR Fresh’s extensive lineup and partner benefits, swing by booth #321 at Viva Fresh Expo.

GR Fresh