Green Giant Fresh Launching "On Trend" Campaign at PMA Fresh Summit


Mon. October 6th, 2014
- by Jordan Okumura     

ANAHEIM, CA - Green Giant Fresh will be launching its “On Trend” marketing campaign at this year's PMA Fresh Summit. According to a press release, the focus of the “On Trend” campaign will include convenience, snacking, cause marketing, national branding and health awareness.

Jamie Strachan, CEO "We listen to what our customers want, research trends and then choose the best new formats and offerings to bring to market," shared Jamie Strachan, CEO of Green Giant Fresh. “We are committed to delivering products that are On Trend and providing consumers with value through convenience, taste, quality and innovation. Our extensive 2014 product rollouts are a reflection of that commitment.”

Green Giant Fresh's position as the most widely recognized vegetable brand allows it to offer complete solutions in all major vegetable categories. The company will be featuring several of its new items at PMA Fresh Summit at Booth 1238 and in the Fresh Summit New Products Showcase. These products include:

  • Little Gem Lettuce Hearts
  • Green Giant™ Fresh Hummus – available in eight flavors
  • Full-line Herbs - .75oz clamshells
  • Basil - 2oz pouch
  • Trimmed & Peeled Baby Brussels Sprouts – 8oz
  • Trimmed & Peeled Brussels Sprouts – 12oz and 2lb
  • Asparagus Tips – 8oz
  • Sweet Corn – Grab ‘n Go Pouch
  • Brussels Sprouts Halves – 9oz
  • Sweet Baby Carrots – 4/2.25oz Snack Pack
  • Living Lettuce Trio

Congratulations on the new campaign, Green Giant Fresh!

Green Giant Fresh

 
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