Green Giant Fresh, West Pak


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Wed. February 27th, 2013

Green Giant Fresh is presenting a 2 Count Artichoke re-sealable pouch bag with handle and 8oz Radishes in a Stand Up Resealable Pouch that both include Green Giant Fresh’s Smart Packaging Technology, leading consumers to helpful preparation & cooking instructions, recipes product facts and promotions. The items offer more options for retailers to merchandise in different locations of the produce department. Both items offer a Box Tops for Education coupon. Mishalin Modena, Senior Marketing Manager, tells AndNowUKnow, “Our research has shown that shoppers are looking for convenient and easy to prepare fresh produce. Our new products relieve some of the prep work while offering great nutrition and recipe tips.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">West Pak Avocado is kicking off its California season in early March with the harvest increasing each week during the month. The 2013 crop is estimated to produce around 515 million pounds, which is slightly larger than last year's crop. Doug Meyer, Vice President Sales & Marketing, tells AndNowUKnow, "The early eating quality of the fruit is excellent. We are very excited to get the season started not just because the crop looks so promising, but also because our premium California Avocados will be packed in our entirely new facility in Murrieta,CA. We have significantly expanded our packing, bagging and ripening capacities."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">