<p>Grimmway Farms is finding new ways to connect to the consumer, one Twitter party at a time. A leading grower of fresh and value-added carrot products, Grimmway is currently wrapping up its Biggest Loser campaign with the popular promotional packaging running through December before moving back to the company's classic green Grimmway bags.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The company has made a big push on its social media channels, connecting with the consumer directly, with rave reviews and increased consumer awareness. Bob Borda, VP of Marketing, tells AndNowUKnow, "We will continue to sponsor weekly Twitter parties. We have had really strong consumer engagement through consumers sharing their success stories, to wanting to be held accountable for their new lifestyle commitments.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Grimmway will be harvesting carrots in Bakersfield, California through mid-February at which point the company will transition down to its operations in the Imperial and Coachella Valleys. Borda tells us, "Quality has been outstanding. We have had great supplies through the Thanksgiving push and expect the same to come through for Christmas as well.” He notes, "There has also been stronger demand this year as carrots develop a following for their perfect grab-and-go attributes and delicious, versatile eating possibilities."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://grimmway.com" target="_new">Grimmway Farms</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
