BAKERSFIELD, CA - Grimmway Produce Group™ is ready for this year’s Southern Innovations, bringing some of its most exciting innovations yet to the show floor. New offerings across carrots, organic vegetables, and potatoes will be on display at booths #417 and #419, demonstrating how the company is shaping the next generation of category growth.
“Southern Innovations is exactly where we want to bring this story to life,” shares Karen White, Vice President of Marketing Operations. “It's an opportunity to share not only what's new today, but how we're building consumer-led innovation platforms designed to create excitement, unlock new occasions, and drive category growth.”
One of the ways the grower is achieving this is through the introduction of Made for Mealtime™, a new consumer-led innovation platform that starts with usage occasions for carrots.
“We're looking at how consumers prepare and serve carrots and building solutions specifically around those behaviors,” Karen explains. “Made for Mealtime™ Soupers and Made for Mealtime™ Roasters are the first offerings under the platform and just the beginning. Available across Grimmway Farms® and Cal-Organic Farms®, the platform is designed to make carrots easier to shop for, prepare, and serve while unlocking more mealtime occasions and new opportunities for category growth.”
Tasteful Selections® will showcase Cheesy Bliss Potatoes™, a first-of-its-kind innovation in the fresh potato category that pairs bite-size potatoes with a real cheese sauce component. Rooted in the comfort food need state and designed for today’s mealtime occasions, Cheesy Bliss delivers warm, indulgent flavor in minutes.
Offering something for a range of tastes, the lineup touts three distinct varieties:
- Creamy Gouda
- Bacon Cheddar Jalapeño
- Mild Cheddar
Rounding out the company’s SEPC showcase, Cal-Organic Farms® will spotlight Coleslaw and Veggie Crunch, expanding its organic portfolio with convenient, versatile solutions designed for today's mealtime needs.
“Both offerings make it easier for consumers to bring organic vegetables to the table, whether as a quick side, meal starter, or ingredient,” Karen adds. “It's part of our broader focus on growing organic by delivering greater convenience and creating more ways for consumers to incorporate organic vegetables into meals throughout the week.”
Grimmway Produce Group™ operates across 19 U.S. states and four Canadian provinces, supported by a network of 20 facilities and hundreds of field operations. This expansive reach allows the company to strategically select growing regions and deliver fresh, high-quality produce to its customers year-round.
Continuing to strengthen this network, Grimmway is investing in new growing regions and processing capabilities closer to the customers it serves. The grower’s expansion into Minnesota is one prime example of how Grimmway is diversifying its growing and processing footprint and strengthening an already robust supply network.
“But leadership in produce is about more than supply,” Karen tells me. “We are connecting our agricultural expertise and scale with category knowledge, consumer insights, and customer needs to identify what is next. That combination allows us to lead from the field through the consumer and continue creating opportunities for growth across carrots, potatoes, and organic vegetables.”
Southern Innovations attendees can learn more about Grimmway Produce Group by exploring the RPE® and Tasteful Selections® brands at booth #419 and Grimmway Farms® and Cal Organic Farms® at booth #417.
“Southern Innovations has always been an important show for us because of the quality of conversations we have with our customers. It gives us an opportunity to showcase what is new across our portfolio while sharing the consumer insights behind our innovation,” Karen concludes. “This year, we can move the conversation beyond the product itself and talk about how these offerings can create new consumer occasions, support our customers’ priorities and ultimately grow the categories together.”
Stick around as ANUK brings you more insights in the lead-up to Southern Innovations!
Companies in this Story
Grimmway Produce Group
Family-owned and operating in Bakersfield, California, Grimmway Farms traces its roots to a produce stand started by the…
