GrubMarket's Bryan Barsness Details Leading Products and Upcoming Launches


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Mon. March 27th, 2023 - by Anne Allen

SAN FRANCISCO, CA - We’ve been following the meteoric rise of GrubMarket for quite some time now. From a flurry of acquisitions to product launches, the company has become quite the name in the produce industry. As we head into Viva Fresh Expo, I wanted to touch base and see what GrubMarket will be promoting at the show.

Bryan Barsness, Vice President of Sales and Marketing, clued me in.

Bryan Barsness, Vice President of Sales and Marketing, GrubMarket“We will be showcasing two of our leading products, WholesaleWare and GrubMarket Orders IO, from booth #917. We will have live demonstrations of both software products. GrubMarket Orders IO is our independent e-commerce and mobile ordering solution, and WholesaleWare is the produce industry’s new leading ERP system,” he explained to me.

Founded in 2014, GrubMarket is a food tech and e-commerce company operating in the United States and Canadian food supply chain, serving both business customers and end consumers. The company provides software-as-a-service solutions (SaaS) to digitally transform businesses throughout the food supply chain.

“Our innovative and proprietary WholesaleWare software suite is a 24/7, cloud-based software-as-a-service platform that provides food industry wholesalers, distributors, and suppliers with seamless financial management, powerful sales and online ordering features, precise inventory management, lot traceability, grower accounting, and automated routing and logistics,” Bryan noted.

GrubMarket will be taking to the Viva Fresh Expo show floor and showcasing two of its leading products, WholesaleWare and GrubMarket Orders IO

He also remarked that attendees and industry members, in general, should pay close attention to exciting news soon to drop surrounding GrubMarket's newest product release into financial services for the fresh industry, GrubPay.

“This is in regard to payments, GL, bookkeeping, reporting, and more,” Bryan said. “We have solutions for you, regardless of what accounting system you use. GrubPay makes it easy for your customers to pay via ACH or credit card. You can also use it to pay your own bills with some of the lowest rates available in the payment space. Imagine if payments for businesses were as easy as Venmo or Apple Pay. Welcome to GrubPay!”

I’m sure booth #917 will be bustling with attendees, so be sure to link up with GrubMarket asap!

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