SAN ANTONIO, TX - While it seems like it would be impossible to top last year’s $5-million Big Game ad, H-E-B isn’t afraid of a challenge. This year, alongside actress Eva Longoria—who will be starring in this year’s 60-second H-E-B commercial—the grocer is doing the impossible and launching a one-of-a-kind sweepstakes sure to lure football fans away from game-day spreads with the chance to win a lifetime of free groceries.
“At H-E-B, we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Cory Basso, Group Vice President of Marketing and Advertising. “On TV’s biggest stage, we’re not only introducing Texans to our innovative new My H-E-B mobile app, we’re extending the opportunity to win a prize of a lifetime.”
Specifically, the campaign highlights the My H-E-B mobile app, which brings dozens of new and improved features that make it more convenient and simpler to shop both in-store and online while providing more ways to save, according to a press release. The app allows shoppers to create shopping lists, redeem coupons, find where items are located in store, and place orders for H-E-B curbside pickup or Home Delivery.
The My H-E-B app will also be key in helping a select shopper win the grand prize of H-E-B’s sweepstakes. To enter, participants must download the app and play the game. The game will ask users to choose ten H-E-B products that were featured in the commercial; once ten items are correctly picked, the user will click submit to automatically be entered for a chance to win. Shoppers will have until February 16 to win.
The sweepstakes doesn’t officially kick off until the commercial airs in between the game’s third and fourth quarters in more than a dozen key Texas markets—a debut that is fitting as the grocer’s 60-second commercial features Texas native Eva Longoria playfully crashing a Big Game party to tell partygoers about the new My H-E-B mobile app and the exciting sweepstakes.
As more retailers and produce providers gear up for this weekend’s Big Game, AndNowUKnow will continue to report on the latest innovative endeavors to encourage more consumers to shop fresh.
