ORLANDO, FL - Harris Teeter’s Aaron Franklin has been honored by the National Mango Board (NMB) as its 2015 Mango Retailer of the Year.
The winner was announced during the board’s Annual Mango Industry Reception 2015 last month during PMA’s Fresh Summit Convention & Expo. From each region of the U.S., the NMB selected four Mango Model Retailers, and chose the Mango Retailer of the Year from amongst this group, according to a press release.
“Retailers play an essential role in the mango industry by being supporters of our mission to increase fresh mango awareness and consumption in the U.S.,” stated Rachel Muñoz, Director of Marketing at the NMB. “These four retailers truly embody enthusiasm and excitement when selling and promoting mangos. Having these partners that support the mango business with such motivation is truly an inspiration for retailers across the country.”
The Mango Model Retailers for 2015 are Deb Kreider, Paul Chiavacci, and Tim Royer, Ahold; John Savidan and Keith Tsuchiyama, Bristol Farms; and Michael Vesely, Jewel-Osco.
These retailers were honored for their outstanding support of the mango industry and for their dedication in growing the mango category at their given locations. This program identifies retailers that go above and beyond to support to the mango industry.
So what does it take to be a Mango Retailer of the Year and a Mango Model Retailer?
- They produce impressive mango sales and volume increases.
- Through NMB funding, they engage in effective, high quality and creative promotions that connect with shoppers on multiple levels.
- They take the initiative to creatively promote mangos without NMB funding.
- They are responsive to NMB communication, and they follow through on commitments.
- They facilitate mango training, and inspire their associates to handle, merchandise and promote mangos more effectively.
- They are aware of market forces, and promote mangos in all seasons.
Congratulations to Aaron Franklin and also to Deb Kreider, Paul Chiavacci, and Tim Royer, from Ahold; John Savidan and Keith Tsuchiyama from Bristol Farms; and Michael Vesely, Jewel-Osco!
