Harvest Sensations New Herb Poster Campaign, Seald Sweet New "Be Fruitful" Campaign

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Wed. November 13th, 2013 - by Sarah Hoxie

Harvest Sensations is launching a new poster campaign in response to the growing demand for a more visual and tangible presentation for getting to know your favorite, and also unfamiliar herbs. The new herb poster helps customers relate to the items through imagery as well as usage tips and suggestions. President, Chris Coffman, tells AndNowUKnow, "We have a broad range of herbs and this presentation helps to keep the category top of mind whether it is with a consumer, retailer, customer or supply chain partner. One of the great things about herbs is that the only limitation is the imagination. They enhance and diversify every dish and every produce department." Produce posters were a common commodity years ago and are now picking up in popularity again. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Seald Sweet is introducing its new "Be Fruitful" campaign. This new campaign challenges the company’s employees as well as others in the fresh produce industry to become more conscious of what they do every day and find ways to give back to their communities. Kim Flores, Marketing Manager of Seald Sweet, tells AndNowUKnow, "Seald Sweet and the UNIVEG Group are fortunate to have a multitude of opportunities to excel with corporate social responsibility, which is a core value of our organization. We are encouraging our staff and others to find ways to give and serve our communities and the world which makes a difference today and ultimately for future generations.” Meanwhile, the company is off to a running start with its Florida citrus season and is packing tangerines, oranges, and grapefruit. The season started in October and is expected to last through April or May. A QR code on the packaging links consumers to a "Meet the grower" video, and can also be watched at sealdsweet.com <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">