<p>Two reports recently published by the Hass Avocado Board provide valuable insights into consumer behavior that grocery retailers can use to maximize sales volumes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Hass Avocado Board is now releasing a study entitled, Understanding Retail Price to Drive Hass Avocado Sales - Avocado Price & Volume Insights, which says that retailers have the ability to run promotions on one size of avocado without compromising volume of an alternate size, according to a press release. This report used IRI/FreshLook Marketing data from approximately 330 individual grocery retail accounts.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">In a previous recent consumer shopper insight study, Hass Avocado Board reported that product display, quality/ripeness and price are the 3 key purchase motivators.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“The Hass Avocado Board conducts in-depth research to help the industry understand the category and drive retail sales growth,” explains Emiliano Escobedo, executive director of the Hass Avocado Board. “Our two recently published studies researched the factors that influence consumers’ purchasing behaviors, pricing dynamics, and the impact it has on retailers’ business."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Retailers can also maximize consumer response to reduced prices through promotional messaging. A promotional discount is perceived differently than an equivalent drop in base price. Making a price reduction into a promotional discount signals that it is a special, limited-time offer and encourages consumers to ‘buy now.’<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Hass Avocado Board also reports that while avocado volumes are sensitive to both increases and decreases in everyday price, they display greater responsiveness to decreases in everyday price than to increases. This is good news for retailers, because consumers increase their purchases of avocados when retailers reduce prices, but they do not reduce purchases to the same extent when prices increase.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"While every retailer is unique, the Hass Avocado price-volume information in this study helps retailers build demand, improve category performance, and increase category market share," suggests Escobedo.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.hassavocadoboard.com/" target="_new"> Hass Avocado Board </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
