Hazel Technologies Welcomes Industry Veteran Norma Hollnagel to its Sales Team

Mon. June 10th, 2019
- by Alexis Schreiber     

FRESNO, CA - Hazel Technologies has welcomed fresh produce industry veteran Norma Hollnagel as its Senior Sales Manager. Hollnagel's key duties will be managing Hazel Tech’s customer-base growth and commercial operations in California and other key territories.

 Norma Hollnagel, Senior Sales Manager, Hazel Technologies“I am incredibly excited and honored to join the team at Hazel Technologies,” said Hollnagel. “Their easy-to-use, industry-proven, and academically-tested post-harvest solutions are increasing packer-shipper sales and reducing food waste every day.”

According to a press release, Hollnagel joins Hazel Tech following 19 years at regional post-harvest provider Ethylene Control, where she most recently served in a Vice President role.

Hazel Technologies has welcomed fresh produce industry veteran Norma Hollnagel as its Senior Sales Manager

Since the company was first founded in 2015, over 100 packer-shippers have partnered with Hazel Tech as a post-harvest technology provider. Hazel is a quarter-sized biodegradable and food-safe packaging insert that is placed in the box during packing, which extends the shelf life of a variety of fresh produce items.

Dillon Luallen, Manager, Sierra Sun Fruit Marketing“We have seen excellent results using Hazel Plum® in our export markets,” said Dillon Luallen, Manager at Sanger, CA-based Sierra Sun Fruit Marketing. “Sierra Sun Fruit has seen a 40 percent drop in our product quality claims with our export receivers since working with Hazel Tech.”

The company said results have been strong with stonefruit packer-shippers. In 2018, the University of California-Davis completed a successful stonefruit trial with Hazel Tech. When using Hazel Tech with peaches, plums, nectarines, and apricots, grower-packers have reported up to 40 percent reduction in quality claims and rejections.

You can visit booth #8030 at the United Fresh Trade Show in Chicago on June 10-12 to learn more about Hazel Technologies.

Congratulations to Norma Hollnagel, and for more updates on anything fresh produce, keep reading AndNowUKnow.

Hazel Technologies