REIDSVILLE, GA - Healthy Family Project is launching two strategic campaigns to amplify fresh produce this fall, fueling produce demand with its Back-to-School Digital Program in August, followed by its DeCA In-Store Campaign in September.
“While the audiences are distinct—general consumers and military families—both programs share the same goals: to inspire healthy habits during the busy back-to-school season, promote the importance of nutrition, and give back to families who need support the most,” Aimee Smith, Director of Partnerships and Account Development, shared. “Both campaigns support Healthy Family Project's mission to create a healthier generation by making it easier for families to enjoy nutritious meals and snacks—even during the busiest times of the year.”
Kicking off on August 1, Healthy Family Project’s Back-to-School Digital Program focuses on reaching families during the back-to-school transition, helping them plan healthy meals, snacks, and lunchbox solutions. The program meets families in their real-life routines as they seek time-saving, healthy solutions and plan their days around school, sports, and activities.
The back-to-school program will support IFPA's Foundation for Fresh Produce, amplifying the produce industry's mission to increase fruit and vegetable consumption. A robust digital campaign with email, blog, social, and website support will drive awareness to partner brands and the importance of nutrition. By providing parents with practical ideas for healthy lunchboxes and after-school snacks, the initiative aims to make nutritious choices accessible and appealing to children.
Following the Back-to-School campaign, the DeCA In-Store Campaign kicks off on September 1 in honor of Family Meals Month.
“For military families, maintaining healthy eating habits can be challenging due to deployment, long work hours, and irregular schedules,” Aimee added. “We recognize these unique challenges and are committed to providing resources that help military families stay nourished, whether through digital meal planning or flexible solutions that accommodate their schedules.”
The DeCA campaign acknowledges that military families face distinct challenges and offers tailored resources for convenient, nutritious snacking options. With eye-catching POS signage and QR codes leading to recipes, videos, and other content, the initiative provides practical solutions for maintaining healthy eating habits even when traditional meal structures aren't possible.
“As we work together to foster healthier family habits, we are mindful of the diversity of family experiences and strive to provide solutions that address the needs of all families, including those separated by service,” Aimee added. “Our military families play an integral role in the fabric of our community, and their resilience and commitment deserve recognition and support. In addition to the support provided to families through meal resources, donations to Our Military Kids will also help fund activities that bring joy and stability to the children of military families. These programs are crucial for helping children maintain a sense of normalcy and connection with their parents, even in times of separation.”
Healthy Family Project is actively seeking brand partners interested in joining either or both campaigns, engaging in turn-key opportunities to build brand awareness with a mission-driven audience, show support for families and military communities, and drive meaningful engagement during two high-traffic periods.
“These campaigns represent an opportunity for brands to align with initiatives that promote healthier snacking habits while supporting both general consumer families and the unique needs of military families. Through strategic partnerships, brands can contribute to creating sustainable, healthy habits for the next generation while demonstrating support for military communities,” Aimee concluded.
Interested partners can contact Aimee Smith ([email protected]) or Tracy Shaw ([email protected]) to discuss opportunities.
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Healthy Family Project
At Healthy Family Project, our team of parents believes in creating a healthier generation through easy, fun, thoughtful…
