<p>Marketing is storytelling. Creating an identity and a narrative for a brand or product can be channeled through a host of different mediums and with the advent of online communities and blogging, a product can now touch the consumer on a more personal level. A great blogger has the tools at their fingertips to take marketing a product to a new and unique level.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Bloggers are storytellers, as The Healthy Voyager, aka Carolyn Scott-Hamilton, the creator and host of The Healthy Voyager blog, web series, site, and overall brand, tells me. Tapping into the resources of a professional food blogger not only brings creativity to a marketing campaign but creates an organic and personal relationship between the product and the consumer, Carolyn notes. Changing the landscape from traditional media to working with online personalities, is proving to be not only effective, but profitable. With a blogger, you can get uniquely created content that will live well beyond the debut post; from social media to the neverending phenomena that is ‘passing it around the web.’</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Great bloggers create a space and establish a channel where a connection can be built which reciprocates the passion behind a product and the passion for a product, Carolyn tells me. A qualified blogger on your team will ensure that the direct pipeline to the user/subscriber’s kitchen remains open. Knowing your audience and the blogger's audience is essential, as well as what you want your product to communicate. An ideal blogger will have the knowledge and the resources in their portfolio, to extend a product's reach. In terms of marketing, this is a unique, sincere and natural way to build a brand and create a relationship…without stretching your budget. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Carolyn is an award winning healthy, special diet and green living and travel expert, as well as a holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, speaker, consultant and television personality…and she knows what it means to have passion for what you do and what you represent. Lucky for us in the fresh produce industry, with The Healthy Voyager, she aims to help people live well, one veggie at a time. The award winning blogger has found a niche helping others to find there’s.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Stay tuned for our next piece with Carolyn as she shares the resources and knowledge behind finding the perfect fit for food blogging and your business.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://healthyvoyager.com/" target="_new"> Healthy Voyager </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
