LEAMINGTON, ON - With consumer tastes becoming increasingly interested in flavors and foods outside of the norm, Highline Mushrooms is celebrating a recent win for its latest launch. The company’s new Organic Mushroom Medleys were named Best New Product by judges last week in New York City.
“This is a great win for us because it rewards our commitment to innovation in the mushroom category,” said CEO Aaron Hamer. “We’ve heard loud and clear from consumers and retailers that they want new products that are focused on traits like taste, convenience, and being natural and organic. With our Organic Mushroom Medleys we accomplished all three of those in one new product.”
With three medley options, consumers have their choice of:
- Steakhouse Style
- Pasta Perfect
- Sizzling Stir Fry
The organic medleys introduce consumers to new mushroom varieties and cooking ideas, according to a press release, as well as provide convenient meal solutions.
“Mushrooms are very in right now and providing a convenient way for the consumer to try
more exotic varieties but in familiar meal applications has resonated extremely well,” stated
Jane Rhyno, Director of Sales. “The fact that they are organic is what consumers have come to expect from Highline given our status as the largest organic grower in the world.”
Congratulations to the Highline team on this latest recognition!
