Houweling's Tomatoes Little Sweetoms, To-Jo Mushrooms Promotion


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Thu. June 20th, 2013 - by Whit Grebitus

Houweling's Tomatoes is launching the new brand Little Sweetoms. The sweet grape tomatoes with great crunch and crisp bite offer a high brix product that taps into the latest snacking trends. Packaged in a handy 8.8oz snack cup, Little Sweetoms offer ease and convenience. David Bell, Chief Marketing Officer, tells AndNowUKnow, "Research told us that moms and dads wanted a healthy, convenient snack option for their kids, but also that their little ones have to love the taste. So far it has been a win win for Houweling's"<hr class="legacyRuler"><hr class="invisible minimal-padding">To-Jo Mushrooms is tapping into the current mushrooms trends. The mushroom category as a whole has taken off with brown mushrooms leading the way. The company has seen success with a recent release of its Portabella Sliders and as grilling season has gotten underway, consumers can check out the company's new 24 oz club pack of baby bellas and 20 once sliced baby bella club packs. Paul Frederic, Senior VP Sales & Marketing Retail, tells AndNowUKnow, "Retailers are seeing great demand in the mushroom category and can keep capitalizing on the trend, year-round." The company also offers its Bella Blended meatball line, which is half ground beef and half mushroom.<hr class="legacyRuler"><hr class="invisible minimal-padding">